SteerBridge Managing Director of Growth, Raul Lianez, and Director of Sustainment, Bill Gray, recently published an article addressing the ongoing recruiting struggles that the American military faces.
American military recruiting is in dire straits. The Government Accountability Office (GAO) recently determined the Defense Department confronts its most challenging recruitment environment in 50 years, reporting the department "does not have sufficient plans, goals, and strategies to guide its recruitment and retention efforts."
Recruiters for the armed services face a daunting task, especially amid a hot job market and polarized cultural landscape. Existing AI tools have the potential to streamline and focus their efforts, pre-identifying those most qualified and most likely to want to serve. They can do this through readily available public data while also respecting individual privacy. It is time to use these tools.